It’s our birthday! DipWell is officially two years old as of this month.
We’re so excited to see DipWell resonating with women who love great nails, and want a more personalized manicure experience.
Our dip powders and mani kits have gotten amazing press coverage, but what’s even more fun for us is seeing your responses… not just your gorgeous nails (follow #doyoudipwell for inspo!), but your stories of how DipWell has freed up your time, and your money - giving you another great option for nail care that fits in your schedule, and with your lifestyle.
To celebrate 2 years of dipping, we’re giving you a behind-the-scenes look at the team that created our famous kits, and continues innovating new products and powders on a daily basis.
Did you know DipWell is a family-owned business? But more than that we consider the entire team to be a family.
And just like every family, we’re a group of individuals with unique talents, skills, and most of all, a goofy side.
Every morning our warehouse comes to life bright and early. Orders pour in and tickets get automatically generated. From there, our fulfillment team packs up each and every order, including custom BYOB kits. Meanwhile, our team is also sorting bulk powders and testing them to make sure they’re perfect.
Around lunch time, team members swoop in and out of the design office, swiping up pizza slices from the communal tables. There are a few dozen test color swatches laid out, future dreams and ideas mapped out on the big whiteboards, and a doggo snoozing in between desks.
While everyone’s buzzing through the halls, the chemists are focused and undistracted, working on new formulas in our lab. A lot of cosmetic and nail supply companies outsource their labs. But every DipWell formula is developed on-site and then put through thorough testing before it shows up on our website.
So without further ado, meet our fam!
Allen’s official title is President/CEO, but he’s not the corporate type that manages from a distance. Instead, you’ll find him popping into the lab, walking the manufacturing floor, and brainstorming ideas in the design office on a daily basis.
Fave food: all kinds of seafood - especially good ceviche. When she’s not developing new formulas in the lab, you’ll probably find Jen playing beach volleyball or hanging out at the dog beach with her new puppy Asia.
She’s currently loving one of our newest neutrals: a luscious milky gray - NA-16.
Gerard creates DipWell delight by overseeing each and every order that leaves our warehouse.
Although he’s colorblind, he enjoys the wide range of colors and shades in the DipWell product line.
And in his free time, you’ll find him exploring breweries. His signature drink is whatever’s cool and new and on tap!
Anna writes copy for DipWell ranging from homepage banners to blog posts.
“I love the fun, relatable tone of DipWell. It’s a great brand that’s truly filling a gap in the nail market and providing really innovative products that make women’s lives easier, and more colorful!”
Her fave shade: NA-22, a classic soft neutral that’s understated and polished.
And the final member(s) of our family - YOU, our loyal customers & community - we have to thank for all the love you’ve shown us through the years. We owe our positive journey and experiences to your support.
We couldn’t be more excited to celebrate our second birthday with you and look forward to bigger and better celebrations as our family of team members & customers continue to grow. Stay tuned for new products, content, and more to come - there’s so much to share, fam! 💕